Privacy policy

This website is operated by DA Training Ltd. ("we", "us", "our").

DA Training Ltd. acts as the data controller for any personal data you provide.

Email: hello@madepractical.io

We are based in the United Kingdom and comply with the UK GDPR and, where applicable, other applicable data protection laws.

You are not required to provide personal information simply to browse this website.

We collect personal data directly from you when you contact us or engage our services.

We may also collect limited professional information about prospective business contacts from publicly available and professional sources, such as company websites, professional networking profiles, public registers, reports, publications, and other publicly accessible business sources. We may use freelancers or contractors acting on our behalf to assist with this research.

We process this information where necessary to respond to enquiries, communicate with prospective clients, take steps prior to entering into a contract, perform our contractual obligations, and pursue our legitimate interests in operating, developing, and promoting our business.

In addition, limited technical information may be processed automatically to enable the website to function, maintain security, and understand usage patterns.

Depending on how you interact with us, we may collect:

• Name
• Email address
• Job title and employer
• Publicly available professional information
• Professional profile or company information
• Information relevant to determining whether our services may be relevant to your organisation
• Information you voluntarily include in messages or enquiries
• Booking or scheduling information

If you purchase services from us, payment processing may be handled by a third-party payment provider. We do not store or have access to your full payment card details. We may retain transaction records and billing information as required for accounting, legal, or tax purposes.

We do not intentionally collect special category (sensitive) personal data and ask that you do not submit such information unless specifically requested.

This website is not intended for individuals under 18 years of age.

This website does not intentionally use cookies, although our infrastructure providers may use essential cookies or similar technologies that are necessary for security, performance, or the operation of the website.

To operate and secure the website, limited technical information such as IP address, browser type, device information, and request metadata may be processed by our infrastructure providers.

We may receive anonymous, event-level usage information through our website API to understand basic website interactions and improve our services. This may include events such as page views, call-to-action clicks, or FAQ interactions. We do not intentionally collect IP addresses, browser identifiers, device identifiers, or other information intended to identify individual visitors through this analytics endpoint.

No advertising pixels, tracking cookies for marketing purposes, or retargeting technologies are used on this website.

We process personal data in order to:

• Respond to enquiries
• Communicate with prospective or existing clients
• Deliver our services
• Schedule meetings or consultations
• Operate, maintain, and improve the website
• Protect the security and integrity of our systems
• Identify and research prospective business clients and contact them about services that may be relevant to their organisation

We do not sell personal data to third parties.

We do not use your data for automated decision-making or profiling.

Where UK GDPR applies, we process personal data on one or more of the following legal bases:

• Our legitimate interests in operating, developing and promoting our business, responding to enquiries, identifying prospective business clients, and conducting proportionate business-to-business direct marketing;
• Performance of a contract or taking steps prior to entering into a contract; or
• Your consent where required by law.

You may object to processing based on legitimate interests where applicable by contacting us.

We may use trusted service providers, freelancers and contractors to support the operation of our business.

This may include providers or individuals supporting:

• Business prospect research and list building
• Email, productivity and cloud service providers
• Website development, hosting and infrastructure
• Data verification and research services
• Administrative and operational activities

Where a freelancer, contractor or service provider processes personal data on our behalf, we require them to process that information only for the agreed purpose and subject to appropriate contractual and data protection requirements.

We only provide access to personal data where reasonably necessary for the relevant service or assignment.

Further information about the categories of recipients, service providers and processing arrangements we currently use is available on request by contacting us using the details provided in this Privacy Policy.

Some of our service providers may process personal data outside the United Kingdom.

Where personal data is transferred internationally, we use appropriate arrangements as required by applicable data protection law, which may include UK adequacy regulations or appropriate contractual safeguards.

Further information about relevant international transfers and safeguards is available on request by contacting us using the details provided in this Privacy Policy.

We retain personal data only for as long as reasonably necessary for the purposes for which it was collected.

Information relating to prospective business contacts is retained only for as long as reasonably necessary for prospect research, relevant business development and direct marketing purposes. We periodically review this information and remove it where it is no longer relevant or necessary.

Where an individual objects to direct marketing, we may retain limited information on a suppression list for the purpose of respecting that preference.

Business, contractual, transaction and accounting records may generally be retained for up to six years, or longer where required or permitted by law.

Subject to applicable law, you may have the right to:

• Request access to your personal data;
• Request correction of inaccurate data;
• Request deletion of your data;
• Object to or restrict certain processing; and
• Withdraw consent where processing is based on consent.

Direct marketing: You have the right to object at any time to the use of your personal data for direct marketing. If you object, we will stop using your personal data for this purpose. We may retain limited information on a suppression list where necessary to ensure that your preference is respected in future.

To exercise these rights, please contact us using the email address above. We encourage you to contact us first so that we have the opportunity to address your request or concerns.

If you are not satisfied with our handling of your personal data, you have the right to lodge a complaint with the UK Information Commissioner's Office (ICO).

We may update this Privacy Policy from time to time.

The latest version will always be published on this page together with its effective date.